Marketing Manager
Time type: full time
Posted on: August 23, 2024
Job requisition id: R3800
What we need
We are seeking a Marketing Manager to report to the Director of Marketing. This role will collaborate with cross-functional teams and external resources to craft compelling narratives and execute go-to-market plans that increase brand awareness. You will be responsible for executing comprehensive B2B marketing campaigns, creating brand assets and content development for videos, press releases, advertising, and sales presentations. You will plan and manage a variety of marketing events, such as tradeshows, webcasts and executive roadshows.
What we do
The Marketing Team is part of the Sales organization and plays a critical role in driving revenue and growth by collaborating closely with Sales, Talent Acquisition and Investor Relations Teams to ensure communications clearly and consistently align to drive the brand forward.
What you’ll do
Craft and edit brand assets and content including videos, blog posts, press releases, advertising, case studies, infographics, sales presentations, award submissions and thought leadership
Monitor market trends and conduct research to support content development
Plan and manage events, including tradeshows, webcasts, and executive roadshows
Identify appropriate speaking opportunities and work with internal thought leaders to support content development
Orchestrate and oversee production resources to capture images and video that support brand storytelling
Update and maintain brand standards and library of brand assets
Create and maintain library of marketing assets and resources on SharePoint
Support requests for branded materials
Source, order, and manage branded merchandise
What you’ll need
Bachelor’s degree in marketing or related field
Minimum 5 years of B2B marketing experience
Project management: Strong ability to multi-task and juggle multiple projects
Strong communication skills including interviewing, writing, and editing; Ability to write creative, storytelling copy and choose effective visuals
Microsoft Whisperer: Advanced Proficiency in Excel, PPT and SharePoint, including templates, themes, Quick Styles
Understanding of the C-level business executive audience (high-touch, long-tail consultative sales environment)
Experience with Adobe creative suite (Photoshop, Illustrator, InDesign)
Experience creating conceptual graphics and slides to concisely communicate key ideas and themes
Travel: up to 20% within North America as needed to support projects.
Other considerations
Hybrid schedule (minimum 3 days per week based in Wilmington, MA office)
Employees must have a valid driver’s license and the ability to drive and/or fly to clients, marketing events and other customer locations
Some walking, standing, lifting (under 50 lbs) and bending
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