Senior Manager, Marketing

What we need   

Symbotic is seeking an experienced and dynamic Senior Manager, Marketing, to join our growing team. In this pivotal role, you will be instrumental in developing and executing marketing strategies that elevate our brand, generate qualified leads, and accelerate our market expansion. You will lead key marketing initiatives, working closely with sales, product, and executive leadership to articulate Symbotic's unique value proposition and demonstrate the transformative impact of our AI-powered automation solutions. 

This is an exciting opportunity for a strategic thinker and hands-on leader who thrives in a fast-paced, high-growth B2B environment and is passionate about cutting-edge technology. As part of the Sales & Marketing team, you'll collaborate with cross-functional teams and external resources to create strategic messaging and execute go-to-market plans that increase brand awareness.

What we do   

The Marketing Team is part of the Sales Organization and plays a critical role in driving revenue and growth by collaborating closely with Sales, Talent Acquisition and Investor Relations Teams to ensure communications clearly and consistently align to drive the brand forward. 

What you’ll do   

 Strategy & Planning 

• Develop and execute comprehensive marketing strategies and campaigns aligned with Symbotic's business objectives, sales goals, and overall brand vision. 

• Conduct market research, competitive analysis, and audience segmentation to identify new opportunities and refine existing marketing approaches for our target large-scale retail, wholesale, and food & beverage customers. 

• Define key performance indicators (KPIs) for all marketing activities and report on their effectiveness to leadership. 

Content & Messaging 

• Lead the development of compelling and consistent messaging that clearly communicates Symbotic's unique value proposition across all marketing channels. 

• Oversee the creation of high-quality marketing collateral, including white papers, case studies, presentations, website content, datasheets, videos, and sales enablement tools. 

• Craft and edit brand assets and content, including blog posts, press releases, advertising, infographics, sales presentations, award submissions, and thought leadership. 

• Collaborate with product and engineering teams to translate complex technical information into clear, benefit-driven content for a B2B audience. 

• Monitor market trends and conduct research to support content development. 

Demand Generation 

• Drive demand generation initiatives through a mix of digital marketing, industry events, webinars, thought leadership content, and targeted account-based marketing (ABM) strategies. 

• Optimize lead nurturing programs to move prospects through the sales funnel. 

• Leverage marketing automation platforms and CRM systems to manage campaigns and track performance. 

Brand & Awareness 

• Plan and manage events, including tradeshows, webcasts, and executive roadshows. 

• Identify appropriate speaking opportunities and work with internal thought leaders to support content development. 

• Orchestrate and oversee production resources to capture images and videos that support brand storytelling. 

• Manage public relations efforts and collaborate with external agencies as needed. 

• Update and maintain brand standards and library of brand assets, including creating and managing a SharePoint library of marketing assets and resources. 

• Support requests for branded materials and source, order, and manage inventory of branded merchandise. 

Collaboration 

• Foster strong relationships with sales, product management, hardware engineering, and executive teams to ensure marketing efforts are integrated and effective. 

• Act as a brand champion, ensuring consistency in messaging and visual identity across the organization. 

What you’ll need   

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred. 

• Minimum 10 years of progressive marketing experience, with at least 3 years in a senior marketing role within a B2B technology company (robotics, automation, supply chain, logistics, or enterprise software preferred). 

• Proven track record of developing and executing successful marketing strategies that drive measurable results. Expertise in content marketing, demand generation, digital marketing, and event marketing. 

• Strong understanding of complex sales cycles in a B2B environment and the C-level business executive audience (high-touch, long-tail consultative sales environment). 

• Exceptional written and verbal communication skills, including interviewing, writing, and editing; ability to write creative, storytelling copy and choose effective visuals. Ability to articulate complex technical concepts to diverse audiences. 

• Proficiency with marketing automation platforms (e.g., HubSpot, Marketo, Pardot) and CRM systems (e.g., Salesforce). Advanced proficiency in Microsoft Excel, PowerPoint, and SharePoint, including templates, themes, and Quick Styles. 

• Demonstrated ability to work collaboratively across departments and influence stakeholders at all levels. Strong project management skills: ability to multi-task and manage multiple projects simultaneously. 

• Experience with Adobe Creative Suite (Photoshop, Illustrator, InDesign), experience creating conceptual graphics and slides to concisely communicate key ideas and themes, and prior experience with a supply chain, material handling, or robotics company. 

• Upon request, you may be asked to provide your portfolio.

• Hybrid schedule (minimum 3 days per week in office) based in Wilmington, MA office  

Our Environment: 

• Up to 20% of travel may be required. Employees must have a valid driver’s license and the ability to drive and/or fly to client and other customer locations.  

• The employee is responsible for owning a credit card and managing expenses personally to be reimbursed on a bi-weekly basis.  

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